16 January 2008 - Cities and regions, make the diffence!

In the competition for high-quality companies, well-trained inhabitants and visitors with money to spend, an increasing number of European cities and regions are actively involved in strengthening their position. Place marketing has become an integral part of the policy of cities and regions to enhance their position on the (inter)national benchmark. The ECORYS Group developed the ‘City and Region Success Carrier’, an integrated approach for place marketing: from vision to policy making, action, monitoring and evaluation. ‘Cities and regions: make the difference’ is the device.

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